SCHOOL OF BREATHING SCIENCES
501 WRITING A BUSINESS PLAN
Students will develop a working business plan tailored to the services offered to their clients – either existing or prospective. Each of the major components of creative business planning will be reviewed and discussed, including goals and objectives, legal structure, tax and regulatory issues, a description of services provided and their evolution over time, pricing, an initial marketing concept supported by market research and competitive analysis, financial requirements, and if appropriate, a financial plan complete with operating budget, cash flow, and income projections. Students will learn which aspects of their business plans are most important to specific audiences, and how to continuously update their plans based on changing circumstances. The feedback and contributions from student colleagues will be an invaluable part of the learning process.